About Us

Baby Go Round, Inc. was founded in 1993 with the goal of carrying the most adorable and innovative baby products in the marketplace.  In 1993, those innovative products were Convertible Cribs and that was our specialty. Beginning in a tiny space in a small strip mall, now having grown to over 3000 square feet, Baby Go Round has carved a niche for itself in Massachusetts and New Hampshire as a destination for Convertible Furniture.

Over the years Convertible Cribs have become common place, but that has not stopped the buyers at Baby Go Round, Inc. from continuously sniffing out the latest trends and innovations in products for babies and parents alike.  Having outgrown our tiny shop quickly we moved to our location at 105 Lafayette and continue to grow yearly, always adding to our considered selection of the best in baby at surprisingly great prices.

A true family business, Baby Go Round, inc. was built from the ground-up by Cindy Smith and is now managed and staffed by daughter, Jessica, and daughter-in-law, Andrea.  Our staff strives to treat your family with the kind of courteous and friendly customer service that we would expect for our own family.

Over the years we have seen many product trends come and go and continue to search for those great products with design that stands the test of time.  Whether demonstrating the newest Hybrid Stroller System, Convertible Car Seat, or discusisng the perfect nursery set our staff can be counted on for true knowledge and understanding of the products we carry.